Jim Sheils stands out from the crowd as a real estate expert and Wall Street Journal #1 author, guiding investors toward achieving financial independence and a fulfilling family life. His company, Southern Impression Homes, epitomizes this vision, offering a unique approach to passive income through its build-to-rent model.
Jim Sheils brings over 25 years of experience in real estate investment. As a partner in one of the largest build-to-rent companies in the U.S., Sheils has collaborated with more than 1,000 investors, focusing on new construction properties. This approach provides significant advantages in terms of quality, management, and financing, which contrasts sharply with the traditional model of fixing up old homes. Southern Impression Homes’ in-house financing, which offers rates 2-3% lower than average mortgage companies, combined with their in-house management, sets them apart in the industry.
Build-to-rent is an insider term that many may not recognize, but it simply means constructing new homes specifically for rental purposes. Southern Impression Homes’ strategic partnership with Sumitomo Forestry, a 331-year-old company renowned for building over 17,000 homes worldwide, has further solidified its standing.
This collaboration ensures access to the best pricing, materials, and labor systems, benefitting both the company and its clients. Moreover, with no bank debt, Southern Impression Homes operates from a position of financial strength, offering unmatched security and stability.
Jim Sheils outlines ten core principles that guide his investment philosophy:
- Invest for the long term.
- Real estate makes money in at least five different ways.
- Invest in good areas and neighborhoods.
- Avoid “fixer-upper” rentals.
- Let experts manage your properties.
- Rental properties are for cash flow, not charity.
- Invest in landlord-friendly states.
- Plug into a support team; don’t create a low-paying job for yourself.
- Only buy from build-to-rent companies with a profitable track record.
- Never stop learning.
These principles have driven Southern Impression Homes to impressive heights, boasting over $637 million in assets under management, $44 million in annual recurring revenue, and $158 million in equity for investors. With 850-plus current investors and over 7,500 units developed, the company has positively impacted 375,000 families.
The real success, however, lies in the stories of the investors who have transformed their lives through build-to-rent properties. Tom Tousignant, for instance, leveraged his rental properties to purchase a private airplane, enjoying a $1 million equity increase over four years and a monthly cash flow of $11,400. For him, the appeal was the low-maintenance nature of new construction investments.
David and Gina Nelson saw a $656 thousand equity increase in three years, with a monthly cash flow of $4,050. Their proactive approach to real estate investment has set them on a path to financial independence. Amina Goodwin, an immigrant who became a doctor in New York City, supplemented her income through build-to-rent properties, experiencing a $638 thousand equity increase in two years and earning over $8,000 in monthly cash flow. Her advice to potential investors: “Don’t hesitate, jump in. You just need to start.”
Real estate investing doesn’t have to be complicated or time-consuming. The essence of Jim Sheils’ message is clear: build-to-rent turnkey rentals offer a pathway to passive income and active freedom, enabling investors to buy back their time and enjoy their family life. Through Southern Impression Homes, Sheils and his team provide a turnkey real estate solution that eliminates the headaches associated with property management, leveraging new construction in high-growth areas with favorable landlord laws.
For those looking to embark on this journey, the combination of Southern Impression Homes’ proven track record, strong support systems, and commitment to long-term success makes them an ideal partner. Learn more about their offerings and how you can achieve passive income and active freedom by visiting Southern Impression Homes, Passive Income Playbook, and Jim Sheils’ LinkedIn profile.
Written in partnership with Tom White.
