In the dynamic world of fitness, innovation often emerges from a simple desire to improve personal well-being. Such is the story of Pure Plank, a revolutionary core-training platform that has rapidly gained popularity across the United States and Canada, with a particularly enthusiastic reception in Florida, especially Miami. Its swift rise mirrors the success of fitness phenomena like Peloton and CrossFit, marking a new chapter in home-based exercise solutions.
Pure Plank was conceived by co-founders Adam Copeland and Jay Reso, WWE-turned-AEW superstars and fitness enthusiasts who identified a common challenge: while planking is a fundamental core-strengthening exercise, it often leads to discomfort and strain, discouraging consistent practice. Determined to address this issue, they combined their expertise in sports science and product design to create a solution that enhances the planking experience. The result is Pure Plank—a sleek, ergonomic platform designed to improve posture, boost focus and metabolism, and cater to users of all fitness levels. Its compact and portable nature allows for easy storage, making it a versatile addition to both home and gym environments.
Ryan Carter, Pure Plank’s Chief Growth Officer, attributes much of the company’s success to the vibrant fitness culture of Florida. “Florida’s vibrant fitness culture and emphasis on healthy living have significantly influenced Pure Plank’s development,” he notes. “Being part of this dynamic environment inspires our team to design products that cater to the active lifestyles of Floridians. The state’s diverse population also motivates us to create inclusive fitness solutions that meet a wide range of needs.”
Miami, in particular, has embraced Pure Plank with open arms. Known for its year-round sunshine and beach-centric lifestyle, the city fosters a community that values health and wellness. From sunrise yoga sessions on South Beach to high-intensity interval training in local parks, Miami residents are continually seeking innovative ways to enhance their fitness routines. Pure Plank seamlessly integrates into this lifestyle, offering a convenient and effective tool for strengthening the core—a key component in overall fitness and injury prevention.
Accessibility has been a cornerstone of Pure Plank’s distribution strategy. “Currently, Pure Plank is available for purchase exclusively through our online platform,” says Carter. “We offer fast and free shipping to Miami and across Florida, ensuring that residents can conveniently access our product.”
Beyond providing an innovative fitness solution, Pure Plank is committed to fostering a sense of community and promoting health and wellness initiatives. “While we do not have physical locations, we are committed to engaging with and supporting the Miami community,” Carter explains. “We have collaborated with Miami-based fitness influencers to promote health and wellness. Additionally, we are exploring experiential opportunities to further connect with and give back to the community.”
For aspiring entrepreneurs in Miami looking to make their mark in the fitness industry, Carter offers valuable advice: “My biggest advice for anyone in Miami looking to innovate and create their own products or companies is to start where you’re at and solve a problem you personally face. That’s exactly how Pure Plank came to be. We saw a gap in the market for a versatile, effective core workout tool, and it started with us wanting to make planking better for ourselves and others.”
He emphasizes the importance of taking initiative and leveraging available resources. “I also believe the internet has leveled the playing field. We’re all connected, and the ‘how-to’ of starting a business or developing a product is just a search away. But you have to take that first step—don’t get stuck overthinking it. Follow your heart, but take your brain with you. It’s about balancing passion with smart decision-making.”
Networking and carving out a unique niche are also crucial components of success. “Relationships are key. Nurturing the right connections will accelerate your journey. I’ve found that having a strong network has been invaluable in Pure Plank’s success,” Carter shares. “Lastly, look for opportunities to create your own space. Instead of competing in overcrowded markets, find a new space or niche where you can innovate and offer unique value. That’s what we did with Pure Plank, and it’s allowed us to stand out and grow quickly. So don’t be afraid to think differently and carve out your own path.”
As Pure Plank continues to make waves in the fitness industry, its roots in Florida’s dynamic culture remain a guiding force. The company’s journey exemplifies how local influences can shape global success, inspiring a new generation of entrepreneurs to blend cultural heritage with innovative vision.
Written in partnership with Tom White
