Miami is known for its vibrancy, its art scene, and its entrepreneurial spirit. But it’s now also home to one of the most disruptive business models in sustainable consumer goods. Soane Materials, a forward-thinking company based in the Magic City, is poised to reshape the $100 billion laundry care industry—and it’s doing it not by launching another direct-to-consumer brand, but by revolutionizing how innovation gets commercialized.
Soane Materials’ SoaneClean Laundry Sheet technology platform isn’t just a breakthrough in detergent sheet technology. It’s an industry-first, IP-licensing engine designed for rapid global scale. And it’s putting Miami on the map as a center of climate-positive manufacturing strategy.
Why Licensing Is the New Green
While most startups in the sustainability space pour years into developing products and supply chains, Soane Materials is flipping the script. The company’s patented SoaneClean laundry detergent sheet is available to license immediately—no need for expensive equipment overhauls or long R&D timelines. For manufacturers, that means immediate entry into the fast-growing eco-cleaning segment with a product that’s already engineered for performance, biodegradability, and plastic-free packaging.
By bypassing traditional bottlenecks like retooling and regulatory delays, the licensing model reduces risk, accelerates revenue, and democratizes access to high-impact innovation.
Built in Miami, Designed for the World
At its core, Soane Materials embodies the entrepreneurial culture that defines Miami’s current boom. It’s agile, globally-minded, and strategically positioned at the intersection of climate innovation and commerce. The city’s rising profile as a hub for venture-backed innovation and sustainability makes it an ideal base for a company whose mission is to shift global supply chains toward regenerative materials.
“The introduction of SoaneClean represents a key step in our journey towards a zero-waste future,” added Leo Kasehagen, President and Chief Operating Officer at Soane Materials. “It’s designed for environmentally conscious consumers who demand efficiency without compromising on cleaning power or environmental impact.”
An Economic Win for Manufacturers and Retailers
Beyond its environmental impact, SoaneClean offers a compelling economic proposition. By eliminating water content and plastic packaging, the sheet format slashes transportation and storage costs—two of the biggest cost centers in consumer goods. Soane Materials estimates global cost savings from widespread adoption could exceed $4 billion annually, driven by reduced freight loads, smaller retail shelf space, and more efficient warehousing.
And unlike many sustainable materials startups that lock users into proprietary equipment, SoaneClean sheets are compatible with standard production lines. This low-barrier entry point enables companies to get to market quickly—without burning capital or disrupting operations.
Positioning Miami as a Sustainability Exporter
Miami has long been known for importing global trends, but Soane Materials is proof that the city can also export cutting-edge industrial innovation. With its licensing model, the company enables global players—from contract manufacturers to multinational brands—to launch their own customized, sustainable detergent offerings underpinned by a proven technology platform developed in Miami.
As global demand for ESG-compliant consumer products intensifies, Soane Materials is becoming a case study in how local companies can punch above their weight by licensing ideas instead of building brands.
Miami’s Innovation Footprint Grows
Soane Materials’ rise aligns with a larger story playing out across South Florida: the maturation of Miami as a business capital for the green economy. With climate change literally at its doorstep, the city is attracting a new generation of companies focused on mitigation, resilience, and decarbonization.
By innovating a business model rather than just a product, Soane Materials is reinforcing Miami’s image as a launchpad for global ideas. It’s not just a sustainable play—it’s a blueprint for a new kind of scalable, investor-friendly industrial innovation.
So next time someone asks whether Miami can produce world-class climate tech, you can point to a laundry sheet—and a licensing model—that’s reshaping how products are brought to market.
Written in partnership with Tom White
