As Latin America continues to carve out its place on the global electronic music map, Medellín is emerging as one of the region’s most vital and fast-growing cultural hubs. At the heart of this movement is Noia Club, a new club born not just to entertain, but to inspire and uplift.
Inspired by the spirit of a tree, a symbol of life, connection and protection, Noia Club invites all who enter to feel grounded and welcomed from the very first moment. With a capacity of 500 and a team backed by decades of experience and deep-rooted industry relationships, Noia is designed to be more than a venue: it’s a sanctuary for dance culture, bringing together national icons, rising local talent, and internationally renowned artists under one roof. Focused on fostering collective experiences, Noia is intentionally open to all audiences, local, national, and international, anchored by a vibrant atmosphere and a high-quality sound system that guarantees an immersive sensory journey. Beyond its musical programming, Noia club actively promotes cultural diversity and collaborates with artists from various disciplines, creating a space where music, visual art, and community converge.
“Noia isn’t just a venue—it’s a response to Medellín’s hunger for deeper, more meaningful cultural spaces,” says Carlos Gómez, co-founder of Noia and a towering figure in Colombia’s electronic music scene. “We’re creating a space where music, art, and identity intersect and evolve. “
Gómez brings over 25 years of leadership in Colombia’s music industry, having launched the country’s first electronic artist agency (E Label Music), directed DJ Mag Colombia, and curated Medellín Music Week, an annual event that has grown into a key gathering for global and regional talent alike.
Noia Club is the natural extension of that legacy. It represents a permanent home for the cultural values and sonic explorations that Medellín Music Week has long championed. Together, they form a powerful ecosystem aimed at elevating the city’s status in the international circuit.
To further connect with the global community, Noia has introduced a new dimension to its experience: All-Inclusive Event Packages, tailored for international music lovers seeking more than just a night out. These curated packages are built around Noia’s most anticipated bookings, offering guests from around the world the chance to experience Medellín and its music culture in a fully immersive way.
For example, when Ben Sterling headlines at Noia, guests can opt into a full experience that includes:
- Boutique accommodations at some of Medellín’s most stylish hotels
- Roundtrip airport and private local transportation
- Fine dining reservations at top-rated partner restaurants
- VIP table service at Noia on the night of the show
- Access to a private afterparty with the DJ
- Concierge services for nightlife, wellness, and curated city experiences
These experiences are limited, high-touch, and purposefully designed to connect visitors with the energy of the artist, the venue, and the city, all in one unforgettable weekend.
With its immersive design, visionary leadership, and commitment to cultural dialogue, Noia isn’t just Medellín’s newest venue, it’s a beacon for what the next chapter of Latin America’s electronic music scene could look like.
Written in partnership with Tom White
