Great companies are often born from personal necessity, and Pulsetto is a prime example. The story of this rapidly growing wellness tech brand doesn’t start with a market-gap analysis, but with two founders facing personal health challenges head-on.
A Mission Forged by Experience
Co-founder Povilas Sabaliauskas was first inspired to explore the mind-body connection while watching his father navigate serious health issues. He became fascinated by the nervous system’s role in recovery. At the same time, co-founder Vitalijus Majorovas was on his own search, seeking a non-invasive and effective solution for his wife’s chronic migraines.
Their paths converged on a powerful realization: in many cases, chronic stress was the silent, underlying driver. They saw a world full of people treating symptoms, poor sleep, brain fog, tension, without addressing the root cause: a nervous system constantly stuck in “fight-or-flight” mode.
This insight sparked their mission: to help people build resilience to stress and live calmer, healthier lives through safe, science-backed, and beautifully designed technology. They teamed up with neuroscientists to create a tool that could do just that.
The Solution: “Training Your Calm”
The result of their research is the Pulsetto vagus nerve stimulator. This wearable device is the heart of the company’s product line, designed to gently and non-invasively stimulate the vagus nerve, the body’s primary “rest-and-recover” pathway.
Here’s how it works:
- The device, made from soft medical-grade silicone and ABS plastic, is worn on the neck with a conductive gel.
- It’s controlled by a mobile app that allows users to adjust intensity and access guided programs.
- These programs are tailored for specific goals: reducing stress and tension, improving sleep quality, enhancing focus, and aiding recovery.
By activating the body’s natural relaxation response, the Pulsetto device helps users shift out of a stressed state in minutes.
Setting a New Standard
The founders didn’t just want to create another wellness gadget; they wanted to solve the problems they saw in the market. Many competing products were bulky, uncomfortable, or required complex manual operation. Others offered only indirect or single-sided stimulation, which could be less effective, and often lacked transparency in their clinical research.
Pulsetto was designed to be different:
- Bilateral Stimulation: It stimulates both sides of the vagus nerve in the neck, designed for a stronger, more balanced effect.
- Wearable, Hands-Free Design: The device is discreet and comfortable, built to be used while working, resting, or traveling.
- Science-Backed: The technology was developed with neuroscientists and tested in clinical settings.
- A Lifestyle Approach: Pulsetto is focused on building long-term resilience, not just temporary relaxation. The app-guided programs are intended to be a regular practice, much like exercise.
This philosophy is best captured by co-founder and CEO Povilas Sabaliauskas: “Pulsetto is not just about stress relief, it’s about training your calm. We’re building a future where managing stress is as essential and measurable as physical fitness.”
The Future of Stress Management
Pulsetto is pioneering accessible vagus nerve stimulation, and its 4× year-over-year growth shows a clear demand. The brand’s key message is that while stress is an inevitable part of life, our response to it is trainable. By supporting the body’s natural ability to unwind, Pulsetto is providing a path to deeper sleep and a calmer, more resilient nervous system, no pills or long routines required.
Written in partnership with Tom White
