Winter often presents a choice: stay warm or move freely. For decades, the solution to cold has been adding layers or puffy jackets, bulky sweaters, and thermal undergarments that trap heat but restrict movement and compromise style. But what if you could have potent, consistent warmth without the weight? This is the question that drives Venustas, a brand that is using advanced technology to fundamentally change our relationship with the cold.
A Mission Born from Discomfort
The inspiration behind Venustas wasn’t found in a lab, but on a cold trip to the Rocky Mountains. Founder Michael Lee saw firsthand how cumbersome winter gear was affecting his wife’s ability to enjoy their adventure. The struggle between staying warm and feeling comfortable sparked an idea: to create a heated jacket that delivered exceptional heat through technology, not just insulation. Drawing inspiration from the elegance of Botticelli’s “The Birth of Venus,” he named the brand Venustas, aiming to bring beauty and grace to high-performance outerwear.
This foundational goal “to empower people to embrace life without limits, regardless of the weather” is at the core of every product Venustas creates. It’s about delivering freedom from the cold.
The Science of Staying Warm
The heart of every Venustas garment is their proprietary Venustas Heatwave™ Heating Technology. Unlike older heated gear, which could be slow and uneven, this system uses flexible carbon fiber panels that warm up three to five times faster, delivering consistent heat across multiple zones in just seconds. Designed for optimal comfort, it minimizes heat retention within the fabric, keeping you warm without the bulk.
This active heating is supported by a smart combination of materials.
- FELLEX® Insulation: A lightweight, synthetic insulation that provides an excellent warmth-to-weight ratio, trapping air to keep you warm even when the heating elements are off.
- Silver Lining Technology: Garments feature a Ground-up Silver Mylar or Venustas SilverShield™ lining. This reflective material bounces your own body heat back toward you, enhancing overall warmth by an additional 20% and providing instant coziness the moment you put it on.
Together, these elements create a synergistic system that provides powerful warmth in a lightweight, ergonomic package.
Designed for Life in Motion
Venustas knows that warmth means little without freedom of movement. That’s why our thoughtfully designed collection of heated vests, jackets, hoodies, and more is made to suit every activity and climate.
- For versatile, everyday warmth, the Classic Heated Vests (M2118 & W2118) offer six heating zones and up to 10 hours of battery life in a sleek, layer-friendly design.
- When facing harsher elements, the Waterproof Heated Jackets (M19 & W20) provide robust protection with a 5,000 mmH₂O waterproof rating, five large heating zones, and a detachable hood.
- For casual comfort, the Pullover Heated Hoodie (U2139) combines an ultra-soft shell with five heating zones, perfect for chilly evenings or relaxed outings.
- Even specialized activities are covered, with products like the Men’s Lightweight Heated Softshell Vest (M41), an ultra-light (0.86lb) and stretchy vest designed specifically to allow for a full range of motion during a golf swing.
Every piece is machine washable and powered by UL/CE/FCC-certified batteries, ensuring that safety, performance and convenience go hand in hand. Backed by an industry-leading warranty, including up to 3 years on heating elements, Venustas stands confidently behind its innovative technology.
At Venustas, the mission is clear: to craft apparel that lets you stay active and comfortable, so you can focus on the experience, not the temperature. It’s more than just heated clothing; it’s the freedom to adventure, commute, and live without being held back by the cold.
Written in partnership with Tom White
