In today’s marketplace, words like “luxury” and “sustainable” are everywhere. For the discerning shopper, it can be a challenge to distinguish genuine quality and ethical commitment from clever marketing. We often ask ourselves: What does true luxury in our home essentials really mean? Is it found in a high thread count alone, or does it lie deeper—in the quality of the materials, the integrity of the process, and the peace of mind that comes with a responsible purchase?

Fishers Finery was founded on the belief that it is, unequivocally, the latter. Since its start in 2013, the brand, led by founder Craig Barnell, has been on a clear mission: to design and sell the highest quality clothing and household goods without sacrificing environmental stewardship. This isn’t about chasing trends; it’s about creating a better standard for the everyday items that bring us comfort.

It All Begins with the Material 

At the heart of Fishers Finery is a deep respect for fabric. Instead of offering a vast, fast-fashion-style catalog, the brand focuses on a curated selection of premium, natural materials, allowing their inherent qualities to shine.

The Gentle Embrace of Mulberry Silk

The brand’s celebrated line of silk products begins with the best raw material: 100% pure, grade 6A long-stranded mulberry silk. Their flagship 25 Momme Silk Pillowcase is a perfect example of their commitment to going above and beyond, offering a heavier, more opulent feel and increased durability. This incredibly smooth surface is renowned for its benefits for both hair and skin.

  • Supports Healthier Hair: The silky-smooth surface minimizes friction as you toss and turn, helping to reduce morning frizz, tangles, and potential breakage.
  • Cares for Your Skin: Silk’s gentle glide reduces pulling on delicate facial skin, which can help prevent the sleep creases that may be caused by rougher cotton pillowcases.
  • Promotes Comfortable Sleep: As a naturally breathable and temperature-regulating fabric, silk helps keep you comfortable in any season.

The Enduring Softness of Premium Cotton

Fishers Finery applies the same exacting standards to its cotton collection. The 100% Organic Cotton Diamond Jacquard Towel Set is made with GOTS (Global Organic Textile Standard) certified cotton, assuring customers that the material is grown without harmful pesticides and processed responsibly. For bedding, the 500 Thread Count Sheet Set uses 100% Certified Egyptian Cotton. The long-staple fibers of this specific cotton variety create a fabric that is not only incredibly soft from the very first night but also exceptionally strong and resistant to pilling, growing even softer over time.

The Signature Touches That Set Them Apart 

What truly sets Fishers Finery apart is an unwavering commitment to integrity that permeates every aspect of the business. This thoughtful approach is designed to provide customers with a complete and trustworthy luxury experience.

  • Verified Quality: The company meticulously verifies its claims, holding its manufacturing partners to the highest standards through annual testing and third-party validation.
  • Thoughtful Design: Product details are carefully considered, like the elegant envelope flap closure on their silk pillowcases, which avoids uncomfortable zippers.
  • A Gift-Ready Experience: Recognizing that luxury should be effortless, the brand’s ‘Gift-Ready Collection’ features beautiful packaging that requires no extra wrapping.
  • A Commitment to a Better World: Through a partnership that plants a tree for every order placed, the company and its customers actively contribute to a healthier planet.

In the end, Fishers Finery redefines luxury not as an extravagance, but as a conscious choice for superior comfort, lasting quality, and environmental responsibility. It’s an invitation to experience the difference that truly great materials and a principled mission can make in our daily lives.

Written in partnership with Tom White