In an industry often defined by complex routines and impossible standards, Gina Farmer decided to start a rebellion. It didn’t begin in a boardroom but in her own kitchen. Armed with a background in baking—where precision, quality ingredients, and passion are paramount—she set out to solve a personal frustration: finding a clean, effective face tonic that actually did something. This mission became the spark for Revved Beauty, a Nashville-based brand built on the unapologetic philosophy of “Beauty Without the BS™ (beauty standards).”
Farmer, like many of us, was tired of the status quo. She found herself navigating a market flooded with toners that either stripped the skin with alcohol and fragrance or felt like nothing more than expensive water in a fancy bottle. She believed beauty products should do more than just sit on a shelf; they should energize, empower, and fit into the fast pace of real life.
The Solution in a Bottle: Meet Cheeky Brew®
This belief is what drove her to create Cheeky Brew®, the brand’s hero product and the embodiment of its mission. Far from just a simple spritz, its formula is a thoughtfully crafted cocktail of powerhouse ingredients. Antioxidant-rich green tea works to protect the skin, while soothing aloe calms and hydrates. The addition of niacinamide helps to brighten and reduce the appearance of pores. Together with other botanical extracts, these ingredients create a multitasking tonic that tones, refreshes, and leaves skin with a visible radiance.
More Than Just a Mist
What truly makes Revved Beauty different is its commitment to creating products for women on the go. Cheeky Brew® is the ultimate skincare multitasker. You can use it as a toner after cleansing, as a setting spray to refresh your makeup mid-day (yes, it works beautifully over makeup!), or as a revitalizing pick-me-up whenever your skin—or your spirit—needs a lift. Its fresh, subtle scent of botanicals and citrus is a genuine sensory reset, not an overpowering synthetic fragrance.
The brand’s ethos extends beyond its formulas. Every detail is intentional, right down to the product you hold in your hand.
- Thoughtful Packaging: Cheeky Brew® comes in a chic, durable glass bottle that’s not just for looks. It’s 100% recyclable, doesn’t break down into microplastics, and ensures the integrity of the formula inside.
- Conscious Ingredients: The formula is proudly non-toxic and vegan. Revved Beauty is committed to using healthy ingredients you can feel good about putting on your skin.
- Certified Cruelty-Free: As a Leaping Bunny Certified brand, you can be confident that their commitment to animal welfare is officially recognized and upheld.
For those with sensitive skin, the brand’s transparency is a breath of fresh air. Cheeky Brew® is intentionally formulated without alcohol or fragrance. Revved Beauty encourages customers to review the ingredient list, acknowledging that everyone’s skin is unique, and stands ready to answer any questions.
Fuel, Don’t Fix: The Revved Philosophy
At its core, Revved Beauty is a movement. It’s for every woman who believes her beauty routine should support her, not define her. It’s a reminder that you don’t need ten steps for great skin, just the right ones. As the brand so perfectly puts it, “REVVED Beauty is what happens when self-worth meets high performance: unstoppable energy, unapologetic confidence, and just the right amount of rebellion.” It’s a powerful message, proving that sometimes the most revolutionary ideas start with a simple goal: to create something better, for yourself and for everyone tired of the status quo.
Written in partnership with Tom White
