Walk down any grocery store’s jam aisle, and you’ll find a colorful time capsule. For decades, the shelves have offered variations on a single theme: fruit preserved in sugar. It’s a comforting classic, but one that presents a modern dilemma. Health-conscious consumers are actively working to reduce sugar, eliminate artificial ingredients, and add functional nutrients to their diet. This leaves the traditional jam jar looking like a relic—a “guilty pleasure” at best, an empty-calorie condiment at worst.
Even so-called “healthy” alternatives often fall short, compensating for low sugar with watery textures, chemical-tasting artificial sweeteners, or cheap fillers. The choice has long been between a sugary indulgence and a bland, unsatisfying substitute. But what if there was a third option? What if a fruit spread could be both delicious and genuinely nutritious?
Enter Jam Packed Jams, a new brand that isn’t just improving upon an old recipe—it’s creating an entirely new category. Founded by husband-and-wife team Brian and Michelle Platt in 2024, Jam Packed is the direct solution to the breakfast dilemma. Brian, a veteran advertising creative, and Michelle, a long-time health and wellness expert, combined their skills to challenge the status quo. Their goal: to transform jam from a simple topping into a functional superfood.
Rebuilding Jam from the Ground Up
The secret to Jam Packed Jams lies not just in what they add, but in what they refuse to include. The foundation of each spread—available in Strawberry, Blueberry, and Raspberry—is organic, non-GMO fruit, not sugar. This commitment to a high fruit percentage delivers a vibrant, naturally tart flavor that celebrates the ingredient itself rather than masking it in sweetness.
But the real innovation is in the nutritional architecture of the spread. Each serving is engineered to deliver tangible benefits:
- A Protein-Powered Start: With 8 grams of collagen protein per serving, Jam Packed turns a piece of toast or a bowl of oatmeal into a more complete, satiating meal.
- Fiber for Gut Health: A robust 6-7 grams of prebiotic fiber helps support healthy digestion and promotes a feeling of fullness.
- Nutrient-Rich, Not Empty Calories: The formula includes 21 different micronutrients and Omega-3s, all sourced from real plant-based ingredients, not created in a lab.
This powerful combination of protein, fiber, and micronutrients stands in stark contrast to traditional jams. Most importantly, it’s achieved with zero added sugar, zero artificial ingredients, and zero fillers.
A New Definition of Value
In a market where low-sugar often means low-quality, Jam Packed Jams is unapologetically premium. A higher price point reflects a fundamentally different product. You are not paying for pectin, water, and sugar; you are paying for high concentrations of organic fruit, collagen protein, prebiotic fiber, and a carefully sourced blend of plant nutrients. It’s an investment in a food that works for your body, not against it.
As co-founders, Brian and Michelle Platt saw the need for a product that fit their own wellness-oriented lifestyles. “We created Jam Packed to reimagine jam as a delicious, functional superfood for today’s health-conscious consumer,” they share.
The result is a fruit spread that finally resolves the conflict between taste and health. It’s a product that delivers the nostalgic comfort of a classic jam but with a nutritional profile designed for the 21st century. For anyone who has stared at the jam aisle and wished for something better, the wait is officially over.
Written in partnership with Tom White
