If there’s one thing that doesn’t fly in today’s media landscape, it’s playing it safe. That’s exactly why brands in Miami are turning to ROGUE, a creative communications agency known for rewriting the rules and building bold, culture-shaping brand campaigns.
Founded by longtime media strategist Steven Le Vine, ROGUE was born from the idea that truly iconic brands don’t just follow trends, but instead defy them.
With headquarters in Austin and LA and a fast-growing roster of clients, the agency is quickly becoming the go-to for founders, disruptors, and high-growth brands across South Florida looking to stand out and scale fast.
“From Wynwood to Brickell, Miami is continuing to rapidly build its presence as a cultural and business hotbed, and its brands are fearless,” says Le Vine. “They’re looking for more than traditional PR. They want strategy that’s integrated, immersive, and impossible to ignore.”
Le Vine isn’t new to the game. Before launching ROGUE, he spent nearly two decades building Grapevine PR, an award-winning agency behind some of the biggest media moments of the last two decades, from Danny Pintauro’s health reveal in an Oprah exclusive to headline-grabbing stories in The New York Times, CNN, Fast Company, People, and Variety. His clients range from cultural icon and recent astronaut William Shatner to Grammy-winning musical artist Lisa Loeb to enterprise tech platforms, food & beverage CPG brands, and medical specialists.
But with the rise of alternative media, influencers, podcasts, and AI-powered algorithms, Le Vine saw the industry shifting, and knew it was time to build something new.
“ROGUE isn’t just an old-school public relations agency sending out mass press releases, or one of those so-called PR agencies promising high-tier media coverage for $30,” he explains. “We’re a communications engine that synchronizes messaging, media, and marketing strategy across every modern touchpoint, from legacy media to alternative content creators, and from brand activations to high-converting digital content.”
And now, ROGUE has brought that approach to Miami.
With its global flavor, booming tech scene, and deep roots in health and hospitality, Miami has become a magnet for bold brands, and ROGUE is already working with several.
From ultra-luxury real estate groups and med-aesthetic innovators to health optimization brands and celebrity-driven product launches, the agency is carving out a niche among high-impact Gold Coast players ready to shake up their industries.
“What we love about Miami is that it rewards being daring. This is a city built on reinvention,” says Le Vine. “And that’s where we thrive.”
Part of ROGUE’s expansion includes its new creative division, ROGUE x CREATE, a new branded content division producing cinematic-quality assets for social, digital, podcast, and experiential channels.
“Let’s face it: your brand is only as strong as the content representing it,” says Le Vine. “With ROGUE x CREATE, we’re taking brand storytelling beyond words and into the realm of visual and emotional impact.”
The team behind ROGUE is already looking at launching additional divisions focused on influencer partnerships and more.
What separates ROGUE from traditional agencies is its deep focus on narrative. The agency applies its Stories That F*cking Matter™ model, developed from Le Vine’s bestselling book of the same name, to every client campaign. It’s not just about having a slick campaign. It’s about telling a story that makes people care.
Le Vine says, “People don’t remember products; they remember how a brand makes them feel. We dig deep to uncover that story and make it unforgettable.”
This has already paid off for several clients, including those in Florida, who’ve seen their visibility skyrocket through integrated campaigns that span traditional PR, podcast appearances, social media, influencer collabs, and high-level content strategy.
Looking ahead, ROGUE plans to deepen its footprint in the Miami market. There’s also talk of a brand incubator — a space to help early-stage startups build from idea to influence, with ROGUE acting as both strategy partner and amplifier.
“The future of branding isn’t about templates or trends,” Le Vine says. “It’s about courage, clarity, and culture. And Miami has all three.”
Written in partnership with Tom White
