It’s a scenario every driver dreads: a sudden downpour begins, you flick on your wipers, and you’re met with a symphony of squeaks, shudders, and streaks. The blades that are supposed to clear your vision are only making it worse, smearing dirt and rain across the glass. The frustration is matched only by the danger.
When it’s finally time to address the problem, the hassle continues. A trip to the dealership often results in an unexpectedly high bill for a seemingly simple part. Venture into a big-box auto store, and you’re confronted with an entire aisle of countless options and a confusing bag of a dozen plastic adapters, leaving you to guess which one fits your car.
This common cycle of frustration is exactly what inspired brothers Kyler and Keaton Brown to create The Windy Company. After one too many treacherous drives through Colorado storms with failing wipers, they decided there had to be a better way. They set out to solve the problem at its core, building a brand on a simple promise: “Wipers made easy.”
Deconstructing a Flawed System
The Brown brothers realized the issue wasn’t just the wipers themselves, but the entire process of buying and installing them. Competing products and methods were failing customers in three key ways:
- Overpriced: Dealerships and specialty shops often mark up prices significantly for both the parts and the simple installation labor.
- Confusing: The “one-size-fits-most” approach leaves customers with a handful of adapters and vague instructions, leading to guesswork and improper installation.
- Inconvenient: Drivers don’t think about their wipers until they need them, forcing an immediate and often frustrating shopping trip when they can least afford the time.
Windy was developed to tackle these issues head-on, creating a customer experience that is as clear as the windshields their products provide.
The Windy Solution: A Focus on Simplicity and Quality
So, how does Windy turn a tedious chore into a simple task? By rethinking every step of the process.
First, they eliminate the guesswork. When you order from The Windy Company, you don’t receive a confusing bag of parts. Instead, your wipers arrive with the exact adapter for your specific vehicle already fitted to the blade. This simple but revolutionary step removes the biggest barrier to a DIY replacement.
Second, installation is foolproof. Every pair of Windy wipers ships with a QR code. A quick scan with your phone pulls up a short, easy-to-follow installation video for your particular blade type. With no tools required, most customers can snap their new wipers on in less than a minute.
Finally, this convenience doesn’t come at the cost of quality. Windy’s premium, all-season blades are engineered for durability and performance. They feature:
- 100% Natural Rubber: For a clean, quiet wipe.
- Polymer Coating: Ensures streak-free performance in rain, snow, and slush.
- Flexible Steel Frame: Provides uniform pressure for full-contact wiping across the windshield.
This commitment to quality means drivers get top-tier performance at a fraction of the dealership cost, delivered right to their door.
Never Worry About Wipers Again
For those who value proactive maintenance, Windy offers its Autopilot service, a subscription that delivers fresh wipers on a regular schedule. This “set it and forget it” model ensures you’re always prepared for bad weather, so you never get caught with worn-out blades again.
From their humorous marketing to their streamlined ordering process, Kyler and Keaton Brown have built a brand that solves a real-world problem. Featured on MotorTrend and trusted by thousands, The Windy Company has proven that even the most mundane parts of car ownership can be made simple, affordable, and hassle-free.
Written in partnership with Tom White
