You’ve seen them on your feed: those perfectly crafted, aesthetically pleasing lattes and cold brews that look like they cost a small fortune. You try to recreate the magic at home, but your morning coffee still falls flat, lacking that special something. The trendy coffee world can feel inaccessible and expensive, leaving you with a boring cup and a case of FOMO. But what if the secret to unlocking that café-level experience was sitting right on your kitchen counter?

Enter JJ Coffee Co., a brand born from a viral coffee shop sensation, created by founders Brooke and Trevor Schultz. They’ve bottled the magic of their in-house, barista-designed syrups so you can finally have the coffee you’ve been dreaming of, without the barista training or the $8 price tag.

From a Real Café, Crafted by Real Baristas

The story of JJ Coffee Co. didn’t start in a factory; it began behind the counter of a bustling Utah coffee shop. Inspired by Australia’s vibrant coffee culture, Brooke and Trevor set out to create a unique café experience. Initially, they planned to focus on unsweetened coffee, but they quickly learned that their community loved creative, flavored drinks. Their solution? If they were going to do flavors, they would do them right.

They began crafting their own syrups from scratch. The response was immediate and overwhelming. Customers were so obsessed with the unique, balanced flavors that they begged to take them home. What started as small, hand-labeled squeeze bottles for regulars has now evolved into a full-fledged product line, allowing everyone to get in on the secret. Named in honor of their late parents, James and Joan, JJ Coffee Co. is a tribute to savoring the simple, joyful moments in every day—like a truly perfect cup of coffee.

What Makes JJ Coffee Co. Syrups Different?

In a market saturated with artificial-tasting, sugary liquids in clunky plastic bottles, JJ Coffee Co. stands apart. Here’s why their syrups have become a social media staple:

  • They’re Barista-Designed: These aren’t just sweeteners; they are flavor enhancers imagined and perfected by professional baristas who understand how to complement the notes in coffee and matcha.
  • Real Ingredients, Real Taste: Say goodbye to chemical aftertastes. JJ Coffee Co. uses high-quality ingredients, like steeping real Grade A Vanilla beans in their Vanilla syrup, to create rich, layered flavors that taste authentic.
  • The Aesthetic Vibe: Let’s be honest—looks matter. These syrups come in premium, display-worthy 12 fl oz glass bottles that you’ll be proud to have on your shelf or in your Instagram story. They even fit standard liquor pourers for a seamless setup.
  • Unique, Crave-Worthy Flavors: While the classic Vanilla is a staple, bestsellers like Brooke’s Banana Bread offer a unique taste of cozy nostalgia. The line also features creative options like Coconut Ube and Cherry Vanilla, plus exciting seasonal drops.

Your Questions, Answered

Is it hard to use? Do I need to be a barista? Not at all. It couldn’t be easier. Simply start with a tablespoon in your favorite coffee, matcha, or chai, stir, and adjust to your taste. No complex techniques are required.

Will it just make my drink overwhelmingly sweet? No. These syrups are crafted for balance. They are designed to enhance your drink, not drown it in sugar. You are in complete control of the sweetness level.

Why is everyone on TikTok so obsessed with these syrups? Because they deliver on the promise. They are aesthetic, incredibly versatile, and make your at-home drinks look and taste like professional café creations. They turn a daily routine into shareable content.

Can I use them in anything besides coffee? Absolutely. Think of these as your secret flavor weapon. They work beautifully in matcha lattes, chai, sodas, cocktails, mocktails, and can even be used in baking.

The Mission: Elevate Your Everyday

At its heart, JJ Coffee Co. operates on a simple but powerful mission: “Elevate the everyday. Celebrate every sip.” This is more than just coffee syrup. It’s an invitation to turn a simple moment into a joyful celebration. It’s the affordable luxury of a café experience, the confidence of making something delicious with ease, and the pleasure of having a beautiful product that fits your lifestyle. With JJ Coffee Co., you’re not just making a drink—you’re crafting a moment worth savoring.

Written in partnership with Tom White