The Re-gen Store is a family-owned brand on a mission to change how we approach recovery. Founded by Kyle Roberts, the company was born out of a personal necessity to find a better way to heal. After suffering a severe hamstring tear and being told that “rest and ice” were his only options—a strategy Roberts calls the “wait plan”—he turned to a traditional herbal poultice crafted by his mother.

The results were staggering: he recovered in just three weeks, less than half the time typically expected for such an injury. Inspired by this experience, Roberts spent 18 months researching and refining an herbal formula to create Re-gen, an all-purpose recovery ointment designed to regenerate damaged bone, skin, muscle and other tissue to help people regain their quality of life faster.

The Seed-to-Shelf Difference

While many wellness brands are built on complex supply chains and outsourced manufacturing, The Re-gen Store operates with a “farm-first” philosophy. Tucked away near the foothills of the Rocky Mountains, the Roberts family grows the very herbs used in their signature product, Re-gen.

Except for the responsibly sourced coconut oil and beeswax used as a base, every botanical ingredient is monitored from the moment it sprouts. By controlling the quality of the soil and the plants, the brand ensures a level of potency and purity that is difficult to find in mass-produced alternatives.

The Science of a Water-Free Formula

For decades, medicine cabinets have been filled with petroleum-based salves like Neosporin. However, modern consumers are increasingly wary of synthetic chemicals and potential toxicity associated with long-term use of conventional ointments.

Re-gen offers a distinct alternative by focusing on a water-free, pure herbal formula. The absence of water is a critical differentiator for three reasons:

  • Zero Water: Bacteria, coliforms, and yeast require moisture to thrive. By eliminating water entirely, Re-gen naturally resists the growth of “tiny critters.”
  • Indefinite Shelf Life: Because there is no water to spoil, the ointment is incredibly stable. In fact, batches created as far back as 2014 are still effective today.
  • Highly Concentrated: Without water diluting the formula, the product carries the supercharged pure concentration of herbal oils directly to the bloodstream for maximum recovery potential

Versatility: From Post-Op to Pet Care

While Re-gen was originally developed for serious muscle tears, its applications have proven to be far-reaching. Customers have reported using it for everything from everyday household scrapes to intense post-surgical recovery.

One of the brand’s most compelling stories involves a customer who used the ointment to soothe radiation burns following treatment for colon cancer. While the brand is careful to state that the product is not a cure for disease, the ointment’s ability to quickly heal damaged skin tissue reportedly left medical professionals “dumbfounded.”

Interestingly, the product’s clean profile makes it a favorite for pet owners as well. It’s also a powerful solution for injured dogs or cats and other pets, even if they might attempt to lick their wounds.

Frequently Asked Questions

How should Re-gen be applied for maximum effectiveness? The brand emphasizes frequency over quantity. Rather than applying a thick layer once a day, users are encouraged to apply a small amount every hour for the first few days following an injury. The goal is to saturate the injured area as fast as possible and to keep the damaged area fully saturated for faster recovery.

How fast can I expect to see results? While everybody is different, those using it for minor first-aid often see results overnight. For more significant injuries, such as torn muscles or surgical incisions, users typically report a noticeable difference in comfort and skin appearance within two to four days.

Is there a guarantee? Yes. The Re-gen Store offers a 100% money-back guarantee for 60 days. If a customer is unsatisfied for any reason, they can receive a full refund, reflecting the brand’s confidence in their family-grown professional formula.

A New Standard for the Modern Medicine Cabinet

The Re-gen Store is more than just a product; it’s a challenge to the status quo of “passive healing.” By providing an affordable, clean, and effective alternative to chemical-laden ointments,  The Re-gen Store is helping families move away from the frustration of the “wait plan.”

In a world where specialized medical treatments can cost as much as a car payment, Re-gen offers a return to basics: high-quality herbs, family-led craftsmanship, and a commitment to helping people get back on their feet quickly and at an affordable price. Whether you are dealing with the aftermath of a major surgery or just the common bumps and bruises of an active lifestyle, Re-gen offers a bridge between traditional herbal wisdom and modern recovery needs.

Written in partnership with Tom White