For Danae Brooker, it all started with a promise—a promise made to her beloved dog, Luna, after a life-altering diagnosis of diabetes. Like countless pet parents, Danae was committed to giving Luna the best life possible, but she soon discovered a devastating truth: the treats she was using to comfort Luna after her daily insulin shots were filled with mystery ingredients and fillers that were making her condition worse. That heartbreaking realization became the catalyst for a mission—a mission to create a new standard for pet nutrition. This is the story of TerraPawz®.

A Founder’s Vow

“I was a dog mom fighting for Luna,” shares Danae Brooker, founder of TerraPawz. The vow she made—to give Luna the longest, healthiest life possible—ignited a journey to completely reimagine what a dog treat could be. Frustrated by the lack of options with genuine nutritional value, Danae refused to settle. She partnered with two key experts: her sister-in-law, a veterinary technician with 30 years of experience, and a dedicated pet food scientist.

Together, this passionate team set out not just to eliminate harmful additives but to proactively craft treats with functional, plant-based ingredients. Their goal was to develop recipes that could actively support a dog’s well-being throughout every stage of life, from playful puppyhood to golden senior years. “We aren’t just making treats,” Danae explains, “we’re powering more love, more adventures, more moments with your pup—through purposeful nutrition for all life stages.”

Science, Sustainability, and Senior Pups

The development of TerraPawz was rooted in science and compassion. Each ingredient was chosen for its specific health benefits, incorporating powerful components like omega-rich chia and flax seeds, anti-inflammatory turmeric, and breath-freshening chlorophyll. The brand also introduced its innovative and sustainable Pup-Cycling™ process, which blends rescued fruits, vegetables, and grains that would otherwise go to waste with other nutrient-dense functional ingredients into tasty bites.

The ultimate test, however, came from the most discerning critics: senior rescue dogs at the Frosted Faces Foundation. When these dogs, many with complex health needs, eagerly enjoyed our TerraPawz treats made with functional ingredients, Danae felt confident they had created something truly special.

This commitment to effective nutrition has earned the brand endorsements from veterinary professionals. As Dr. Kelly Myers, DVM, General Small Animal Practitioner with a focus on Preventative, Geriatric Care, and Dentistry, notes, “TerraPawz offers the functional support pups need at every stage of life—with plant-based ingredients that deliver real health benefits while being treats they actually want to eat.”

Experience the Functional Difference with the Flavor Feast Sampler Pack

TerraPawz puts its philosophy into practice with its diverse product line, perfectly showcased in the Flavor Feast bundle. This curated collection features four unique, functional treats designed to meet a variety of needs, ensuring there’s something for every dog.

  • NUTTY BARK BITES — STRONG MUSCLES + SHINY COAT: These bone-shaped treats boast a bold peanut buttery crunch. Enriched with nutrient-rich spent grains, chia and flax seeds, and chlorophyll, they support digestive health and fresh breath. Packed with protein and omegas, they promote muscle strength, a shiny coat, and overall mobility.
  • CHEEZY BARK BITES — HEALTHY TEETH + BONES: A savory plant-based cheddar flavor, these bites also feature spent grains, chia seeds, and chlorophyll to aid digestion and freshen breath. They are rich with plant-based calcium for strong teeth and bones, with natural fiber to support healthy gut function.
  • PUMPKIN NO-GRAIN NIBBLES — JOINT MOBILITY + GUT HEALTH: Grain-free, plant-powered, and tummy-friendly, these nibbles feature upcycled pumpkin and a hint of cinnamon. Packed with omegas and antioxidants for digestion and joint health, their smaller size makes them perfect for training and treating.
  • SIZZLIN’ NO-GRAIN NIBBLES — ENERGY + COGNITIVE HEALTH: These grain-free, plant-based hickory-flavored treats utilize upcycled pumpkin and carrots. Omega-rich with B-vitamins, they promote shiny coats, energy, and joint mobility. Their smaller nibble size is ideal for training sessions and everyday rewarding.

This bundle highlights the core principle of TerraPawz: every treat is an opportunity to enhance your dog’s health.

A New Era of Treating

TerraPawz represents a paradigm shift in how we view the treats we give our pets. “Plant-based TerraPawz treats represent a shift from treats as ‘extras’ to treats as functional nutrition for all life stages,” says Danae Brooker. What began as a personal fight for one dog has blossomed into a movement dedicated to helping all dogs live healthier, more vibrant lives.

By choosing TerraPawz, pet parents are not just giving a tasty snack; they are investing in their dog’s long-term wellness, honoring the planet through sustainable practices, and joining a mission to fuel more happy, healthy moments with their four-legged family members.

Written in partnership with Tom White