It started on a street called Wildwood Landing, a name that would come to represent not just a home, but a mission: to bring a little more laughter and kindness into the world. Founded in 2012, Wildwood Landing began with a simple desire to create heartwarming gifts. But as the brand grew, its definition of kindness expanded, evolving to embrace not only our interactions with each other but also our relationship with the planet.
This commitment has culminated in the brand’s most purposeful initiative yet: the Microfiber Collection. This line of towels and blankets isn’t just about beautiful design; it’s a tangible expression of the company’s belief that people and the world we share are precious gifts worth protecting. By asking how they could extend kindness to the environment, Wildwood Landing found an innovative solution to one of today’s most pressing problems: plastic pollution.
A Second Life for Plastic Waste
Every year, millions of tons of plastic end up in our landfills and oceans. Wildwood Landing addresses this head-on by creating its microfiber fabric from 80% post-consumer recycled plastics. This process transforms single-use waste into a durable, long-lasting product. The numbers tell a powerful story of impact: a single hand towel removes approximately 5 plastic bottles from the waste stream, while a pool towel reclaims about 28, and a large blanket gives a new purpose to 48.
This eco-conscious approach creates a ripple effect of benefits. The highly durable towels are a sustainable substitute for single-use paper towels, reducing household waste. Additionally, the inherent quick-dry nature of the microfiber means they require less time and energy in the laundry, contributing to lower water and electricity consumption—a small but meaningful change for both the consumer and the environment.
Where Thoughtful Design Meets Everyday Function
Staying true to their tagline, “Art for your day, love for your planet,” Wildwood Landing ensures their sustainable products are also stylish and highly functional. The entire collection stands out with key features that prioritize user experience.
Unlike many competitors, Wildwood Landing’s towels and blankets boast unique, vibrant designs on both sides, thanks to an advanced sublimation printing technique that ensures the colors remain vivid wash after wash. This reversible feature doubles the style and utility of each piece.
- For the Home: The Hand Towels bring a touch of eco-chic luxury to kitchens and bathrooms. They are exceptionally soft, highly absorbent, and built to withstand the rigors of daily use, proving that sustainable choices don’t require a compromise on quality.
- For the Outdoors: The Pool Towels and 6ft x 6ft Blankets are engineered for adventure. The fabric is designed to repel sand, making beach clean-up a breeze. Their superior absorbency and quick-drying properties are perfect for a day by the water. In a display of thoughtful engineering, each outdoor item includes a sewn-in rubber band, allowing for a neat roll-and-go fold that makes them incredibly compact and easy to carry.
In a market of look-alikes, Wildwood Landing distinguishes itself with a noticeably thicker, more premium-feeling material and a commitment to two-sided artistry. It’s this blend of family-ready durability and eco-friendly luxury that makes the collection special. With every towel and blanket, Wildwood Landing is proving that a product can be a piece of art, a functional tool, and a vote for a healthier planet, all at once.
Written in partnership with Tom White
