The Miami International Mall, a mainstay in Doral since 1982, is set to revolutionize the traditional shopping experience with Elev8 Fun, a massive “retailtainment” center. This innovative concept, merging retail with cutting-edge entertainment, signifies a seismic shift in how consumers interact with shopping malls.
Scheduled for completion in early 2025, Elev8 Fun will occupy 110,000 square feet, transforming the space formerly held by Kohl’s. This expansion is not just about adding square footage; it’s about redefining the mall as a community hub and destination. The center will feature over 100 arcade games, 12 bowling lanes, a go-kart track, a mini-golf, a state-of-the-art fitness center, and a full-service restaurant, offering various activities for visitors.
David Goldfarb, the visionary behind Elev8 Fun and owner of Xtreme Action Park in Fort Lauderdale, selected Miami International Mall for its high-traffic location and established reputation in the community. “The mall has been a cornerstone in western Miami for decades,” Goldfarb notes. “The addition of Elev8 Fun is a natural evolution, catering to the changing consumer preferences towards experiential venues.”
The development of Elev8 Fun at Miami International Mall is part of a trend in the retail industry, where traditional shopping centers are evolving into multifaceted entertainment zones. This shift, driven by the changing habits of consumers who seek more engaging and interactive experiences, is gaining momentum across South Florida, with similar transformations seen at Aventura Mall and The Dolphin Mall.
These changes are not just about providing entertainment; they are a strategic response to the evolving retail landscape. With the rise of online shopping, malls are no longer just for shopping; they are becoming destinations for social interaction, entertainment, and unique experiences. This transformation is vital for malls to stay relevant and competitive.
The implications of such developments extend beyond just consumer enjoyment. They are significant drivers of local economic growth, creating jobs and attracting tourism. Moreover, they serve as catalysts for community engagement, offering locals a place to gather, interact, and enjoy diverse activities.
The investment in retailtainment centers like Elev8 Fun is also a response to demographic shifts and consumer demands for unique experiences. According to a June 2023 report by Allied Market Research, the global family indoor entertainment center industry will reach $88.7 billion by 2032. This boom reflects the growing appetite for innovative and interactive entertainment options.
As Miami International Mall gears up for this transformative addition, the focus is on more than just entertainment. Maria Prado, the mall’s general manager, highlights the broader vision, “We are not just creating an entertainment space,” she told the Herald. “We are fostering a community hub that brings together shopping, dining, and entertainment under one roof. This is about offering something for everyone and enhancing the overall experience of our visitors.”
The advent of Elev8 Fun is poised to redefine the mall experience in Miami, setting a new standard for retail and entertainment. It represents a future where malls are not just about shopping but about creating memorable experiences and fostering community connections. As this trend continues to evolve, it will undoubtedly reshape the landscape of retail and entertainment, offering exciting prospects for the future of malls nationwide.
