As consumers become more mindful about the products they use daily, the demand for transparent ingredients and sustainable practices continues to grow. Many people today are looking for beauty brands that align with their values—prioritizing wellness, ethical sourcing, and environmental responsibility. Organic to Green is one such brand, offering a thoughtful approach to skincare and self-care rooted in clean ingredients and mindful living.
Founded by wellness advocate, entrepreneur, and mother of five Rianna Loving, Organic to Green was created with a purpose that extends beyond traditional beauty products. The company’s philosophy centers on the belief that skincare should support both personal wellness and planetary care. As the brand states, “Organic for body, green for planet.”
The Founder, Her Mission, and Sustainable Roots
Rianna Loving brings a diverse background to the beauty and wellness space. Her journey, however, was marked by a deeply personal turning point. Following the pain of her best friend’s tragic passing from cancer, Loving became acutely aware of the importance of ingredient transparency and the potential impact of daily-use products on long-term health. This loss galvanized her to create something pure and purposeful, in honor of her friend’s passing.
Before launching Organic to Green, Loving, a California licensed esthetician and certified professional life coach from Loyola University, was experimenting with sustainable practices on a grassroots level. Long before “clean beauty” became a mainstream industry focus, Organic to Green’s earliest operations began in Loving’s kitchen, which doubled as a home laboratory for developing natural skincare formulations.
Rather than focusing on rapid expansion, the brand prioritized responsible production. Early efforts included collecting donated glass bottles, sanitizing them, and repurposing them for product packaging. While the brand has grown significantly since those early days, that hands-on philosophy still shapes its identity today. Loving, also a wellness advocate, author, and mentor, blends a scientific understanding of skincare with a holistic perspective on well-being.
A Star Product: The Wellness Retreat & Luxury Travel Kit
Organic to Green’s standout product is the Wellness Retreat & Luxury Travel Kit, designed to help individuals maintain a self-care routine while traveling.
Travel can often disrupt daily wellness habits, and many skincare products are not practical to carry in full-size containers. The Wellness Retreat & Luxury Travel Kit was created as a portable alternative, offering a curated selection of products and tools that support both skincare and relaxation.
The kit includes a gemstone facial mask crafted from jade or rose quartz stone. Often incorporated into facial massage rituals, these tools are commonly used to support circulation and encourage relaxation during skincare routines.
Also included is Organic to Green’s Rose Coco Oil, a versatile oil that can function as a moisturizer, makeup remover, or shaving serum. To complement the oil, the kit includes a Rose Mist facial spray that can refresh and hydrate the skin throughout the day. A konjac sponge provides gentle exfoliation.
As a perfect finishing touch, you’ll also get a complimentary Organic Hand Sanitizer Spray, recognized as the “Best Sanitizer” by the Women’s Health Beauty Awards. This award-winning essential uses 95% organic alcohol and calming lavender-lemon aromatherapy to effectively eliminate germs while keeping your skin soft and refreshed on the go.
All items are packaged in TSA-friendly travel sizes and organized inside a reusable vegan leather bag, making the kit easy to bring along for trips, retreats, or daily use.
Expanding Wellness and Conscious Beauty
Organic to Green stands at the intersection of beauty, wellness, and sustainability. As a WBENC-certified woman-owned business, the brand continues to evolve. Recent initiatives include collaborating with wellness professionals and medspa partners in Los Angeles, as well as partnering with corporations and the airport industry to create premium wellness amenities designed for travelers.
Through clean formulations, sustainable practices, and a commitment to mindful living, Organic to Green continues to build a brand that reflects the evolving values of today’s wellness-focused consumers.
As Rianna Loving explains, “Organic to Green was created to prove that luxury, performance, and responsibility can coexist.”
Written in partnership with Tom White
