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Repetitive tasks of real estate professionals can be delegated to AI agents that can complete them in a fraction of the time, creating a new status quo in the industry.

The real estate industry can be slow to adopt new technologies, but it will integrate them as consumer demands change. When the world moved online during the global pandemic in 2020, real estate followed with home-buying, renting, and searching platforms.

AI presents another opportunity for proptech to update. Currently, much of the administrative work in real estate relies on human labor to find listings, create marketing materials, and gather information on industry trends. 

This can require hours, possibly days or weeks, of manual searching. Agentic AI has been helping the marketing and health industries automate admin services, and now it is becoming a proptech tool of the new age.

Harnessing Data for ‘Smarter’ AI

The issue with other generative systems is that they lack business context and memory. 

Lucy, the agentic AI from Rechat, works differently. 

Rechat is an AI-powered real estate technology platform based in Austin, Texas, and in 18 countries, and Lucy is its newest tool. The AI is fed CRM, MLS data, deal history, and client communications data. Then it can build business context from the provided sources. 

Audie Chamberlain, Vice President of Strategic Growth and Communications at Rechat, explains, “With Rechat, it has all your clients, all the communications, all of the MLS listing data, all your sold history, all the marketing you’ve done, and all your deals. It has a picture of your whole world.”

Instead of the brief snapshot other AIs manufacture, Lucy possesses the full photo album and the ability to search for a specific image. With this capability, manual input can become unnecessary for initiating tasks and providing information.

Faster Completion of Common Tasks

With a memory bank of pertinent information, an AI like Lucy can automate certain tasks. 

Lucy has allegedly built a property website in 40 seconds instead of the industry average of one to two days. A human cannot match Lucy’s speed, which could entirely change the marketing turnaround.

Not only does the AI from Rechat improve proptech, but its Deals agent network also purports to track listings, offers, and closings using the same proprietary data that AI Lucy can access. 

Using this information, the tool may curate a list of top local agents for a new listing within minutes. An approximately 10-hour manual process may become a 2-minute task, shifting the focus to targeted outreach and recruiting.

Chamberlain marvels at the process, saying, “Tasks that would take ten hours now take two minutes. Tasks that took weeks or days take 40 seconds. It’s indescribable how fast this stuff can be created.”

Further, brokerage SERHANT was able to scale $7 billion in sales volume, achieve a 32% increase in revenue, and use Rechat proptech.

SERHANT is proof that Rechat’s AI tools are a return on investment. 

The Future of AI in Real Estate

A system that supports earlier access to industry trends could change competition in the real estate industry.

If other companies must wait for industry sources to publish data, one that uses AI proptech to predict trends in-house with reliable data could act faster than others that must wait for the data. 

The reliability of the data is the key to increased productivity. 

Marketing can also reshape the competitive landscape, giving an advantage to technology adopters.

Chamberlain claims, “We’ve had agents…show the seller, ‘Hey, this is the kind of marketing I can do for you,’ and they’ll win the listing because they’re so tech-forward.”

Agentic AI presents a way to automate a variety of real estate processes. Humans cannot replicate the speed at which AI agents may complete tasks. 

Whether using AI tools for marketing or for trend analysis, adoption may be the difference between keeping up in the industry and falling behind.