Whether it’s for running errands, going on your daily commute, or simply enjoying a road trip, chances are you, like many Americans, spend a significant portion of your time driving a car. As such, it’s worth investing in making that experience as pleasant as possible. For many people, that involves using a car air freshener or diffuser, but these often share a common issue: they just don’t last.
Traditional air fresheners tend to work well enough at first, but they lose their potency quickly. This means people have to keep buying new air fresheners to keep their cars smelling nice. Not only can this practice be unnecessarily costly over time, but it’s also needlessly wasteful.
Recognizing an opportunity to address these issues, Jerry Negrete, the founder of AirOrb, created a refillable air freshener that improves upon the longevity and strength of traditional air fresheners.
What Is AirOrb?
AirOrb’s reusable car air fresheners are unique in that they pair the absorbency of felt with the structure of wood. These materials are then built around a refillable fragrance system. The combination of these components allows the AirOrb to emit a longer-lasting scent using a substance that can be reapplied once it runs out.
As an added feature, AirOrb diffusers also allow users to adjust scent strength. This can be useful for those who like using air fresheners but dislike the headaches some experience with particularly strong fragrances.
Photo credit: AirOrb
Addressing Real Problems for Real People
Many products come about because their creators encounter certain issues and assume others experience the same. While this mindset has its merits, building a product off of little more than a presumption about how others feel can sometimes result in a device or service that’s good in theory but unhelpful in practice.
Rather than assuming what people wanted from car air fresheners, AirOrb creator Jerry drew on his experience in scent marketing to inform the questions he later asked his customers.
While installing and maintaining scent systems, Jerry listened to what customers had to say about traditional car air fresheners. He found that many shared the sentiment that traditional air fresheners don’t last long enough, so he used their feedback directly to inform the design process for AirOrb’s products.
Taking Car Air Fresheners to a New Level
Currently, AirOrb is poised to launch as an alternative to traditional car air fresheners. As the brand grows, Jerry plans to expand AirOrb’s product line to include a wide variety of scents, including formulations that actively neutralize odors rather than just mask them.
Jerry also envisions growth in the company’s production and distribution. AirOrb’s end goal is to become a standard in the car fragrance space.
Although car air fresheners aren’t new, they’re one of those little things that count if made right, especially for those who want to make their experience driving or riding in a car just a bit better.
Written in partnership with Tom White
