There’s a moment most home cooks know all too well. Dinner is finally ready, the kitchen smells amazing, and just as you go to plate everything… you look down. Splatter on the stovetop. Sauce in places that don’t make sense. A boil-over that’s already starting to harden.
Suddenly, the part of cooking no one looks forward to takes over. Cleanup.
For L.ī.Q. Inc.®, that moment isn’t just relatable—it’s the reason the brand exists.
When Cooking Becomes More Stress Than Joy
Cooking at home is supposed to feel good. It’s about choosing better ingredients, making meals from scratch, and creating something you can feel proud of. For many people, it’s also a way to slow down and connect with family.
But the reality is, cooking doesn’t always feel that way. Especially when the aftermath turns into an extra hour of scrubbing, waiting for stovetops to cool, and wondering how sauce somehow made it onto the backsplash… and the counter… and the floor.
That tension—between wanting to cook and dreading the cleanup—is exactly what Anna and Eric Lubomirski experienced in their own lives.
The Real Story Behind L.ī.Q.
Before starting L.ī.Q. Inc. (short for Leveraging Intelligence and Quality), Anna and Eric were both deep in demanding corporate careers. Long commutes. Late nights. Work that didn’t stop when they got home.
And yet, they still made it a priority to cook. Not because it was easy, but because it mattered.
They cared about what they were eating. They cared about creating meals for their family. But what kept getting in the way wasn’t the cooking—it was everything that came after.
The mess. The time. The frustration.
After trying just about every “solution” on the market, they realized something surprising: none of them really solved the problem completely. Some helped for a moment, but introduced new inconveniences. Others simply shifted the mess instead of reducing it.
So they decided to try something different. They decided to build their own solution.
The SplatterDōm®: Built From Experience, Not Theory
The result was the SplatterDōm®, the product that sparked the creation of L.ī.Q. Inc.
At its core, the idea is simple: help reduce the mess that happens while you’re cooking, without getting in your way.
Where traditional splatter screens often fall short—especially when you need to stir or flip food—the SplatterDōm is designed to work with the cooking process, not interrupt it. Instead of forcing you to choose between protection and access, it aims to balance both.
It’s not about claiming perfection or eliminating every drop of splatter. It’s about making a noticeable difference in the moments that matter—so cleanup doesn’t feel like a second job after dinner.
“Limit Your Mess. Not Your Cooking.”
It’s a simple phrase, but it captures exactly what the product is meant to do.
Thoughtful Tools That Fit Real Life
While the SplatterDōm is the centerpiece, L.ī.Q. didn’t stop there. The brand has expanded into other practical tools designed with the same mindset.
The Ultimate Bendable Utensil Kit offers oversized, flexible utensils that adjust to how you cook, rather than forcing you to work around them. The Perfect Cloth Kit takes a more intentional approach to cleaning, with four different cloths designed for different surfaces and tasks.
Nothing feels overcomplicated. Nothing feels unnecessary. Each product exists to solve a specific, everyday problem.
More Than a Product—A Perspective
What makes L.ī.Q. stand out isn’t just the functionality of its products. It’s the honesty behind them.
Anna and Eric are open about the fact that they didn’t come from the product world. They learned as they went—through trial, error, and more than a few setbacks. There were moments where giving up would have been easier.
But what kept them going wasn’t just the business. It was their family.
It was the realization that time—real, uninterrupted time—is one of the most valuable things you can have. And if something as simple as reducing kitchen mess could help give even a small part of that back, it was worth pursuing.
Bringing the Joy Back to Cooking
At the end of the day, L.ī.Q. Inc. isn’t trying to reinvent cooking. It’s trying to make it feel better.
To make it easier to say yes to cooking at home.
To make cleanup less overwhelming.
To make space for the part that actually matters—sitting down, sharing a meal, and enjoying the moment.
Because cooking was never supposed to end with frustration.
And sometimes, solving the smallest problems can make the biggest difference.
Written in partnership with Tom White
