For many adults over 40, occasional forgetfulness, mental fatigue, poor sleep, or difficulty concentrating can feel like an inevitable part of getting older. But growing research suggests that supporting brain health throughout life may play an important role in maintaining cognitive function and overall well-being.
That’s the philosophy behind The Better Brain Company, founded by Dr. Clint Steele, a doctor, author, and speaker who has spent more than 30 years educating people about the connection between brain health and everyday life. Through practical education, wellness programs, and thoughtfully designed products, the company encourages individuals to take proactive steps that support cognitive wellness before more significant challenges develop.
Looking Beyond Individual Symptoms
Many people treat issues like brain fog, stress, restless sleep, lack of focus, and declining energy as separate concerns. Dr. Steele believes it’s important to recognize that these experiences can all be influenced by the health of the brain and nervous system.
Rather than promoting quick fixes, The Better Brain Company focuses on helping people understand how everyday habits—including sleep, nutrition, physical activity, stress management, and environmental factors—can contribute to better brain function over time.
Its mission reflects this long-term approach: to help people improve brain health through practical, science-based strategies that support healthier, happier lives.
Meet Dr. Clint Steele
Dr. Steele’s career has evolved from clinical practice into education centered on brain health and cognitive wellness. After years of working directly with patients, he shifted his focus toward teaching individuals how lifestyle choices may influence memory, mood, focus, energy, and overall brain performance. Today, he shares his knowledge through speaking engagements, educational content, and The Better Brain Company, where he offers supplements, brain wellness tools, and learning programs designed to complement healthy daily habits. Dr. Steele has built a community of millions of followers who engage with his daily educational content focused on brain health, lifestyle, and cognitive wellness. He is also the bestselling author of 101 Brain Hacks to Prevent & Even Reverse Dementia, a book that explores practical strategies for supporting long-term brain health and reducing risk through lifestyle-based approaches.
His message is simple: taking care of the brain shouldn’t begin only after problems arise—it can become part of an everyday wellness routine.
A Simple Tool Inspired by the Science of Scent
Among the company’s wellness products is the Brain Scents Aromatherapy Inhaler 5-Pack, a collection of portable essential oil inhalers developed to support different mental and emotional needs throughout the day.
Unlike products that rely on digestion before becoming available to the body, aromas are detected through the olfactory system, which has direct connections to areas of the brain involved in memory, emotion, and mood. Researchers continue to study this relationship, making aromatherapy an increasingly interesting area of brain wellness research.
Each inhaler features a different essential oil selected for its traditional use and emerging research:
- Peppermint supports alertness, mental clarity, and focus.
- Lemon promotes a positive mood and mental energy.
- Cinnamon supports attention and cognitive engagement.
- Eucalyptus encourages a refreshed, energized feeling.
- Lavender promotes relaxation and supports restful sleep.
Dr. Steele recommends alternating the different scents daily as part of a consistent wellness routine. This recommendation is informed in part by emerging research exploring the connection between scent and cognitive function. For example, one neuroscience study reported that participants who alternated specific scents experienced improvements in memory performance of up to 226%. While these findings are promising, additional research is needed, and individual results may vary. Brain Scents are intended to complement other healthy lifestyle practices, not replace them.
Designed for Everyday Life
One reason Brain Scents stands out is its simplicity. The inhalers require no mixing, measuring, or preparation. Users simply remove the cap, hold the inhaler near the nose, and take several deep breaths whenever they want to encourage a particular mental state.
The compact design also makes them easy to carry in a purse, backpack, desk drawer, or vehicle, allowing them to fit naturally into busy schedules. Whether preparing for an important meeting, studying, traveling, winding down before bed, or simply looking for a moment of calm during a hectic day, the inhalers offer a convenient aromatherapy option.
Each formula is drug-free, 100% natural, caffeine-free, non-habit forming, and made with essential oils for daily use.
Building Better Habits for Long-Term Brain Wellness
The Better Brain Company believes lasting cognitive wellness isn’t built through a single product or habit. Instead, it’s the result of consistent choices made over time.
By combining educational resources with practical wellness tools like Brain Scents, Dr. Clint Steele aims to help people better understand the role the brain plays in overall health while encouraging proactive habits that support focus, emotional balance, mental clarity, and healthy aging.
For adults looking to prioritize brain health as part of their overall wellness journey, The Better Brain Company offers an approachable, science-informed perspective that emphasizes education, prevention, and sustainable daily routines.
Written in partnership with Tom White
