After the last three recessions, 17% of businesses didn’t survive. Even more concerning, 74% never regained their pre-recession profitability, even after three years. However, a small group of businesses (9%) have managed to thrive after recessions, though outcomes vary widely depending on industry, leadership, and strategy.

So, what separates those who thrive from those who struggle?

Dr. John Oda, a performance coach and business strategist, has spent three decades studying this question. His research led him to develop the BSSM-1 Model, which some entrepreneurs have applied to overcome challenges and refine their strategies, though results depend on individual business conditions.

This model is featured in his book, Life Is a Garden, which explores strategies for navigating economic uncertainty. The story follows Allan Private, who faces significant challenges and learns from business minds such as Chet Holmes, Anthony Robbins, Dr. John Oda, and Jay Abraham, using their insights to rebuild his business.

While the book shares valuable insights, it’s important to note that while some business owners have found these strategies helpful, individual results may vary.

How the BSSM-1 Model Helps Businesses

Dr. Oda’s BSSM-1 Model is built on four key quadrants:

  • Quadrant One: Business (Faith & Mindset) – Success starts with belief. Conditioning your subconscious, aligning with the right mentors, and tapping into a mastermind group can contribute to long-term growth.
  • Quadrant Two: Symptoms of a Business (Behavioral) – Leadership, workplace culture, and mental resilience define a company’s success. If a business is struggling, the symptoms often point to a leadership or behavioral issue.
  • Quadrant Three: Systemize a Business – Without scalable systems, a business may face challenges in achieving sustainable growth. Streamlining sales, time management, and automation can help businesses operate more efficiently.
  • Quadrant Four: Monetize Your Business – This quadrant provides strategies that aim to improve business profitability over time.

The 5 Skills Every Entrepreneur Should Focus On

In addition to the BSSM-1 framework, Life Is a Garden includes insights from five industry experts who share critical business-building skills. These insights are intended to help entrepreneurs develop key skills for growth, though individual results may vary.

  • Becoming an Expert & Getting Paid – How to position yourself as an authority and set strategic goals to help drive business growth.
  • Leadership Mastery – How mastering leadership can help create a more effective team and improve business culture.
  • Emotional Intelligence – How emotional intelligence can support better decision-making and resilience in high-pressure environments.
  • Overcoming Addictions (Substance, Food & Social Media) – Identifying and breaking free from habits that may affect your success.
  • Business Automation – How business automation can streamline operations and contribute to sustainable growth.

Strategies to Help Improve Business Operations and Efficiency

Many business owners seek strategies to improve efficiency while growing their business. Dr. Oda’s course may offer valuable tools to help businesses enhance operations, but the impact will depend on how these tools are implemented.

Dr. Oda also offers an additional online course package that covers topics like NLP for sales and estate planning. These additional resources may provide further insights, but results will vary depending on individual participation.

While the economy changes, applying strategic business principles can help businesses adapt and improve over time.

These strategies aim to support business growth, but no specific financial outcomes are guaranteed. The impact of these strategies will depend on various individual factors. A satisfaction guarantee is available for those who feel the course doesn’t meet their expectations.

About Dr. Oda:

Dr. John Oda is the CEO and President of Profit Now Business Coaching, a consulting company that develops strategies to enhance business operations and increase revenue. In addition, Dr. Oda is a published author of three books and a Master Trainer for the National Federation of Neuro Linguistic Programming (NFNLP).

Website: www.drjohnoda.com 

Written in partnership with Tom White