Many people spend hours each day sitting at a desk, driving, traveling, or trying to find a comfortable position to rest. While these activities are a normal part of life, even minor discomfort can affect how enjoyable and productive everyday routines feel.
That understanding is what inspired SelectSoma, a comfort-focused lifestyle brand dedicated to helping people improve comfort in the places they spend the most time. Through thoughtfully designed ergonomic products, the company aims to make daily life a little easier, more comfortable, and more enjoyable.
A Brand Built Around a Simple Idea
At SelectSoma, comfort is more than a product category—it is the foundation of the company’s mission.
The brand believes that when people feel more comfortable in their bodies, they are better able to enjoy work, travel, leisure activities, and time spent with family and friends. This philosophy is reflected in the company’s signature message: “Get Comfortable.”
Whether it is getting comfortable sitting, traveling, sleeping, or relaxing at home, SelectSoma focuses on practical solutions that support everyday well-being without unnecessary complexity.
The company was created with the belief that comfort should be accessible, affordable, and easy to incorporate into daily life.
The Meaning Behind the Name SelectSoma
The name SelectSoma was inspired by the Greek word “Soma,” which means “the body.”
This concept serves as a reminder that physical comfort plays an important role in how people experience daily life. The brand was built around the idea that supporting everyday comfort can help people maintain independence, stay active, and enjoy life’s routines with greater ease.
Rather than pursuing temporary trends, SelectSoma focuses on products designed to address common comfort challenges faced by people of all ages.
Products Designed for Real Life
SelectSoma’s product collection centers on ergonomic support products that are intended to help make everyday activities more comfortable.
Among the company’s most popular offerings are its gel seat cushions. These cushions are designed for individuals who spend extended periods sitting, including office workers, remote employees, commuters, travelers, and retirees.
The cushions can be used in a variety of environments, from office chairs and dining chairs to vehicles, airplanes, and recreational vehicles. Their versatility has made them a popular choice for people looking to enhance comfort during daily activities.
The company has also expanded its lineup to include knee pillows and other comfort-focused accessories designed to support more comfortable rest and relaxation. Each product is created with the goal of providing simple, practical solutions that fit naturally into everyday routines.
Supporting Modern Lifestyles
One reason SelectSoma resonates with customers is that it recognizes how modern lifestyles have changed.
Many adults spend significant portions of their day sitting. Remote work, long commutes, extended travel schedules, and increased screen time have created new challenges when it comes to maintaining comfort throughout the day.
For older adults, comfort can become an even greater priority as they seek products that help them stay active and continue enjoying the activities they love. SelectSoma’s products are designed with these real-world needs in mind.
The brand serves a broad audience that includes retirees, office workers, truck drivers, sales professionals, frequent travelers, and anyone looking for practical ways to improve everyday comfort.
The Founder Behind the Vision
SelectSoma was founded by Heather Henson, who spent more than two decades working as a geophysicist in the energy industry.
Following a career transition during the COVID-19 pandemic, Henson decided to pursue entrepreneurship and create a brand centered on helping people improve their everyday comfort.
Her background in problem-solving and analytical thinking helped shape the practical approach that continues to guide SelectSoma today. Starting with a gel seat cushion, she gradually expanded the brand into a growing collection of ergonomic comfort products while remaining focused on the company’s core mission.
Looking Ahead
As SelectSoma continues to grow, its commitment remains the same: helping people get comfortable wherever life takes them.
The company understands that comfort influences many aspects of daily life, from working and traveling to resting and relaxing at home. By focusing on practical design, customer needs, and accessible solutions, SelectSoma continues to build products that support everyday comfort in meaningful ways.
For consumers looking for simple, thoughtfully designed products that fit naturally into their lifestyles, SelectSoma offers a straightforward promise—helping people get comfortable so they can focus on enjoying life’s everyday moments.
Written in partnership with Tom White
