Every great product starts with a problem someone refused to accept. For Kristina Hall, Co-Founder and CEO of True Grace, that problem was creatine.

She knew the research. Creatine is one of the most studied nutrients in sports science, with decades of data behind it. But every time she tried it, the experience didn’t match the potential. Gritty texture. Bloating. Water retention. Packaging that spoke to bodybuilders, not to her. So she did what founders do: she decided to build the product she couldn’t find on the shelf.

That decision became FuelHer, the breakout new creatine from True Grace, and it’s changing how women think about one of the most overlooked supplements in wellness.

A Company Built on Purpose, Not Trends

True Grace didn’t start as a creatine company. It started as a mission. Brian and Kristina Hall founded the company together with a simple but ambitious goal: raise the bar for nutritional supplements through better ingredients, real transparency, and formulations backed by actual science, not marketing buzzwords.

The company’s name carries personal meaning. It was inspired by the couple’s daughter, Grace, who serves as a daily reminder of why the Halls do this work. Every product decision, they say, is made with the same intention they’d want for their own family, because their own family is often the first to use what they create.

Today, Kristina Hall leads True Grace as its President and Owner, making the company 100 percent woman-owned. That leadership isn’t just a title. It shows up in the way the brand approaches product development, with a specific focus on addressing health needs that have historically been overlooked in women.

Solving a Problem the Industry Ignored

For years, creatine marketing largely spoke to one audience. Fuelher was built to change that by removing the barriers that kept women away from the category in the first place.

At the center of the product is RapidMix Opti Creatine, engineered to mix instantly and avoid the grit and discomfort that turned so many women off traditional creatine powders in the past.

“For too long, women have been told creatine was only for bodybuilders, and many women, including me, avoided it because traditional creatine products often left us feeling bloated or retaining water,” Hall explained. “We created Fuelher to change that. With our RapidMix Opti Creatine, women finally have a clean, grit-free, bloat-free creatine they can feel good about taking every day. Because every woman deserves access to one of the most researched ingredients for supporting strength, cognitive health, energy, and healthy aging.”

More Than Muscle

One of True Grace’s biggest priorities with Fuelher is education. The company wants women to understand that creatine’s role extends well beyond athletic performance. It’s connected to energy production, recovery, and cognitive support, making it relevant for women at very different stages of life, from those building strength in their 20s and 30s to those navigating the shifts that come with perimenopause and menopause.

Quality Over Quantity

Rather than chase every wellness trend, True Grace keeps its product lineup deliberately small. Ingredients are chosen for a reason, not for cost savings, and every formulation goes through third-party testing to confirm what’s on the label matches what’s inside the bottle.

This approach reflects the company’s standing as a Certified B Corporation, a status that requires balancing profit with responsibility to customers, employees, communities, and the environment. It’s a natural extension of True Grace’s mission: providing nutrient-dense products that support the health of people and the planet.

A Mission Shaped by Personal Experience

Kristina Hall’s path to founding True Grace was shaped by her father’s battle with metastatic prostate cancer and her own experience becoming a mother, both of which pushed her toward regenerative agriculture and evidence-based nutrition.

Six years later, that personal journey has grown into a company known for its commitment to research, transparency, and products designed with real people in mind. Fuelher is simply the latest chapter, one built to give women a version of creatine that finally works with their bodies instead of against them.

Written in partnership with Tom White