In today’s fast-paced world, many people are searching for ways to stay focused, productive, and energized without relying on excessive caffeine or sugary beverages. From busy parents and professionals to entrepreneurs and students, maintaining mental clarity throughout the day has become a growing priority.
This shift has fueled interest in functional nutrition products designed to complement modern lifestyles. Among the brands entering this space is ThinkDrink™, a brain and body fuel drink mix created by p39nutritionals™ that combines thoughtfully selected ingredients with a mission rooted in integrity, transparency, and purpose.
Meeting the Demand for Cognitive Wellness
The concept behind ThinkDrink began with a simple observation: many people want more from their daily beverage than a temporary energy boost.
Founders Jeff Ott and Bryan Erb experienced this challenge firsthand. As fathers of four children each, they were balancing family responsibilities, demanding careers, and the everyday pressures that come with busy schedules. Like many consumers, they experimented with coffee, energy drinks, and various supplements in search of a solution that aligned with their wellness goals.
Rather than accepting the status quo, they began researching ingredients that were being discussed within the health and performance community for their potential role in supporting focus, mental clarity, and daily energy.
That research eventually led to the development of ThinkDrink.
A Formula Built Around Simplicity
One of the primary goals behind ThinkDrink was to create a product that felt straightforward and intentional.
The formula combines:
• Creatine Monohydrate
• Lion’s Mane Mushroom
• Reishi Mushroom
• Matcha
• Organic Lemon
• Monk Fruit 100% pure (no erythritol)
• Stevia 100% pure
Together, these ingredients create a lemon-matcha flavored drink mix that is sugar-free and designed to fit easily into a daily routine.
According to the founders, every ingredient was third party tested not only for its purpose within the formula but also for sourcing, quality, and overall taste. Countless iterations were tested with family and friends before the final version was released.
The result is a product developed with a philosophy of simplicity rather than excess.
Family Values at the Center
Many brands talk about authenticity, but for ThinkDrink, family played a direct role in the product’s development.
Jeff and Bryan often describe ThinkDrink as the product they wanted available for themselves and their families. That mindset influenced everything from ingredient selection to flavor development and quality standards.
Their philosophy is reflected in one of the brand’s guiding statements:
“We only put into ThinkDrink what we’d proudly serve to our own families.”
That commitment helped shape a product intended to align with the values of consumers who want greater transparency about what they consume each day.
A Unique Business Model
Beyond the product itself, p39nutritionals operates with a structure that sets it apart from many emerging wellness companies.
Inspired by entrepreneur Stanley Tam’s faith-centered approach to business, the founders established ownership of the company in a way that reflects their personal beliefs and long-term mission.
Each founder owns 33% of the company, while 34% is dedicated to world changing charities. The company name itself references Proverbs 3:9, a verse that emphasizes honoring God with one’s resources and stewardship.
For Jeff and Bryan, ThinkDrink represents more than a commercial venture. It is an opportunity to build a business guided by principles of service, responsibility, and impact.
Looking Ahead
As conversations surrounding cognitive wellness continue to grow, consumers are increasingly seeking products that fit into a broader approach to health and daily performance.
ThinkDrink was created to meet that demand through a blend of carefully selected ingredients, transparent product development, and founder-led values.
The company’s mission remains focused on providing clean, science-informed nutrition that supports mental clarity, focus, and energy for modern lifestyles.
As the founders explain:
“ThinkDrink wasn’t created in a boardroom—it started in our kitchens after years of searching for a better way to stay focused and energized without the crash. We built the product we wanted for our own families and are proud to share it with others seeking greater clarity, balance, and purpose every day.”
For consumers looking beyond traditional energy drinks and exploring the evolving world of functional nutrition, ThinkDrink represents a thoughtful entry into a category that continues to gain momentum.
Written in partnership with Tom White
